You see businesses left and right saying how their Facebook Ad campaign exploded the sales of their products and absolutely skyrocketed their website traffic.
“Damn. I gotta get a piece of that action!”
You’re right! You should get a piece of that action. Businesses that utilize social media for their marketing and reach have seen great results in their efforts and a healthy increase to their bottom line. But how do you get started? What works? Where should you invest your time? Should I do it myself or hire it out?
All good questions. Here, I’ll explain some “Best Practices” that you can use today to help explode your business using social media.
Post Consistently
The number one mistake I see businesses make is that they don’t post consistently. Let’s say that you have a great few weeks of posting, you are excited after reading this article, and you actually start to gain some traction! But then you stop. You have too many meetings this week, you’re going on vacation next week. So what do you do?
I recommend the best way to avoid this is to use a few tools. Check out tools like Hootsuite and Buffer. They are automatic schedulers and for most platforms (thanks Instagram…) they can post your photos and videos without you being near a computer.
Customers are frequent users of social media, even if you’re not. If they visit your page after seeing one of your posts and discover that you haven’t made a post for over 2 weeks, they’ll assume that you’re not serious and you’ll miss out on that subscriber, like, or follow.
Diversify Your Content
You’re customers are people, not robots. They won’t read all your posts unless you peak their interest. Sooooo how do you do that? Have different kinds of content to appeal to different kinds of people. Don’t put all your eggs in one basket.
Examples: For Twitter, don’t just post stuff your staff is doing that day. Have some quotes, images, videos, different hashtags, and heck- even go Live once in a while!
Some people like to watch videos, some people hate it. Some people are too busy to watch your live stream, for some people that is the only time they actually check out your page!
Have a Branded Account
Don’t have a picture of your dog as the profile picture for your business Facebook Page! Use what’s appropriate for the platform. For Instagram, if you’re a restaurant have a pic of your famous dish. For Facebook, have a pic of your logo. Use your own stuff. Don’t post pics of food from Google Images, show off your own talent! Show people a reason to give you their business! After all, whats the point of doing social media if it doesn’t bring you in some sales???
Refine your bio. SOOOO many business make the mistake of not optimizing their bio, and they are losing sales because of it. Without an effective bio, you’re time and money are just as effective spent using radio ads! Yuck!
Here’s a great video for you to learn how to optimize your bio to instantly get more sales.
Bonus: STOP PUSHING PRODUCTS
When you stop pushing your products or services and start providing VALUE first, you will see your business explode! The whole reason TV is dying is because there are too many commercials and not enough content. Don’t make that same mistake on your social media.
They companies that I have helped grow the fastest agreed to a heavier “Value First” strategy. Depending on your business, that value might be something that makes people laugh, helps people learn how to build their own raised garden, informs people of changes in your industry, etc.
People will naturally want to do business with you if you give them free value first. Take this article as a great example… Many people will leave this article after reading it and start to apply some of the advise I have given them. But a few exceptions will either google my name or click the link leading to my website because they are curious about what I do.
You might not have the time or expertise to do this yourself.
If this sounds like you, I highly recommend working with a marketing agency. The best results come from a combination of you and your expertise of your business and our expertise of how to make the best return on investment for your dollar.
If you’re not sure if working with a team of experts is right for you, perhaps signing up your business for our “Free Business Audit” is more comfortable.
Thank you for reading! I appreciate your time and I hope that you apply what you learned here to help your business EXPLODE!!!
About Dick
Dick Polipnick is the Founder of Online Growth Systems, a media company that helps big-name brands turn their e-commerce businesses to profit and advises high-growth, venture-backed startups.
