How to Niche Down and Align Your Values!

Reading Time: 3 minutes

Exciting, nerve-racking, and anything in between, starting a different position, industry, or even business can be one crazy ride. But before you find that next green light, how do you find the right opportunity?

Key Takeaways

  1. Where to start when figuring out if a position or company is right for you,
  2. Why agreeing on goals can make or break your success
  3. How to niche down your own skills and service offerings.

💎 Valuable Values

Before deciding to go with a company or work with a new client, you need to address your values. Figure out what is most important to you and why. Value is given its meaning of importance for good reason! While it means many things, to someone personally, a value should be the most important thing you have and fulfill your life by. 

Once you know what you value, check to see if your next opportunity aligns with it. Talk to the leadership team or other individuals, like your clients, to see if what they value aligns with what you value.

🎯 Aiming for the Target

The next most important thing to come after values is having mutual goals. In order to be successful, you and your team must agree on the mission of your existence as a company and as a team of human beings. Financial goals are great, but don’t ignore the importance of personal and team development.

🤹 The Decision is Yours

One thing to consider when steering the direction of your company, company you work for, or even yourself, is to decide if you want to offer more services and serve less clients, or offer less services and serve more clients. Read that again, decide if you want to offer more services and serve less clients, or offer less services and serve more clients. 

By being a service provider, you will always have some level of relationship with the customer whether it’s weak or strong. Address your values and your vision to decide if things such as relationships are important to you. The same can be applied to an unlimited number of values including but not limited to: workplace culture, sustainability, innovation and more.

📄 In Conclusion

Remember to determine your own values before aligning with a new opportunity! Once you know what you value, move forward with finding a culture fit within a deal or even a new position. You can always niche down your own services or the offering of the company you work with.

📽️  Watch the full video on Youtube

Quotes

“You can niche down for clients, and you can also niche down according to services.

Dick Polpnick

Have that conversation with the founding team. Say, ‘Hey, where are we right now and where do we want to go?”

Dick Polipnick

“Be the subject matter expert in your particular section of industry, then offer that expertise when talking with the team.”

Dick Polipnick

“You can say no to a larger portion of clients in order to offer a larger portion of services.”

Dick Polipnick

 

About the Host

Dick Polipnick

Founder and Chief Growth Officer of Online Growth Systems

Dick Polipnick is the Founder of Online Growth Systems, a media company that helps big-name brands turn their e-commerce businesses to profit and advises high-growth, venture-backed startups.

The National Federation of Independent Business named him a top “Young Entrepreneur of the Year”, AdFed listed him on “32 Under 32”, and he’s been featured on and collaborated with Business.com, Nickelodeon Studios, World Wide Fund for Nature, Clean Energy Resource, and more.

Links Mentioned

Online Growth Systems 

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Author:
Dick Polipnick is the Founder of Online Growth Systems and Host of The Dick Polipnick Show. The National Federation of Independent Business named him a top "Young Entrepreneur of the Year", AdFed listed him on "32 Under 32", and he's been featured on and collaborated with Business.com, Nickelodeon Studios, World Wide Fund for Nature, Clean Energy Resource, and more.

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